Borgo in fiore

Brand - Borgo in fiore
Customer - Argea
Country - Italy
The history of a land in a bottle.
 
Argea entrusted Gentlebrand with the design of the bottles in order to launch its new wine brand onto the market.
 
Born from a collaboration between winemakers Botter and Mondodelvino, Argea is an innovative group in the production and the international distribution of Italian wines.
 
The challenge was to create a new exciting design for a premium wine bottle. 
The concept of this bottle was born to place something unique in an equally majestic context, a frame for a work of art which the wine itself represents.
The shape of the bottle brings to mind the imagination and creativity of art and becomes something iconic and unique. The twisted patterns on the bottle are a tribute to the Art Nouveau style of the early 20th century and are synonymous with elegance and splendour.
 
In this Gentlebrand project, the design takes inspiration from the vineyards that cover the hills from which the grapes come.
 
The result is an iconic bottle, a masterpiece of elegance and refinement, beautifully adorned to add a touch of glamour to any occasion.
 
An immediately recognisable product thanks to the way it has been customised to complement the embossed design on the surface of the bottle.
 
A new bottle of sparkling wine using glass of the highest quality, and an original design, which is evident from the refinement and elegance of its bottle. 
Packaging